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• If the iPhone and iPhone Software do the same magic as iPod and iTunes did in the music space, then we believe we may be on the verge of a brand new industry and the "real" mobile web. At BetterLabs, we have been looking forward to the iPhone SDK launch and now that it is out our core team, like so many others everywhere in the world, are digesting every aspect of it so we can finally start putting a face to our ideas and concept and kick-off the iPhone Lab, where we aim to rapidly experiement with different ideas and concept and put them out if they pass initial user testing to understand what really works.

• Our core team bring a lot of mobile application experience from their previous startup life working with carriers, devices, mobile technologies, SS7 carrier backends and we appreciate the value of a lot of capabilities that the iPhone promises to make available, that previosly was contrained by the carriers. You won't see run of the mill social front ends coming from the iPhone Lab, but most likely software, frameworks and applications that truly leverage the capabilities that are unique to the iPhone that allows for really useful mobile consumer and enterprise applications to be development. If you are a startup entreprenuer looking for an iPhone developer/development team, we'd love to talk to you to explore the possibility of incubating your iPhone startup product at BetterLabs.

• Get in touch with us today by simply filling out the form on the right and we will be in touch within 24-48 hours. Watch this space as we showcase our initial experiements in the coming weeks and months.