Better creates products to address large market opportunities via an unique process of early bootstrapped incubation and customer development with a focus on getting to the first $500k in revenues without venture financing. We believe this forces a disciplined approach to refining product as well as customer acquisition strategy.
BetterLabs is our core incubation team that is made of a combination of software engineers, server engineers, social media analysts, search engine optimization experts, designers and inside sales analysts. We work with our own product ideas as well as with select early stage founders who leverage our unique model to create their minimum viable product and validate their market opportunity. Better is led by
Vaibhav Domkundwar and is privately held with offices in San Jose, California and Pune, India.
Causable is a non-profit initiative of Better where we leverage our capabilities to create products that extend the impact of non-profits we love. Its our little way of doing good along the way, and not wait until we get old, bald and (maybe) rich. So far, Causable has created the following:
KivaAlerts, an email alert application for Kiva.org that helps loan requests being fulfilled faster by letting the interested lenders know of new loans as soon as they appear on Kiva.

Built the 1.0 version of
Milaap.org, which aims to be the Kiva of India.

Employable is a training program for fresh engineering graduates to help them learn relevant skills to secure the best possible job.